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The Good Roll

The Good Roll - Let's make the world less shitty

The Good Roll is something that makes us very happy. The Good Roll makes 100% recycled toilet paper. The mission is simple: Safe and clean toilets for everyone! With 50% of the net profit, The Good Roll builds toilets in various countries in Africa.

This cool Dutch initiative arose from a shared frustration. There are 2.3 billion people worldwide who do not have access to safe and clean toilets, one third (!) of the world's population. In addition, 270,000 trees are cut down every day for the production of toilet paper.

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