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How Happlify came to be (over 10 years ago)

  • 4 min read

I (Mariko) came up with Happlify on a dull day somewhere in the tail of winter ten years ago. I remember well that it was drizzling outside and the sky was mouse gray. Now I am generally positive by nature, but if the sunlight takes too long, my fuse becomes very short, I burn faster and everything is very difficult. How nice would it be if I had an instant solution to feel happy again?

Happlify started as a box of happiness that you could buy at the Applepiepieces webshop (who now has another new, nice owner: Sandra). It became a kind of 'first aid package', the solution: a box with 10 bags containing simple tips, gifts and assignments to make you happy in a simple way.

This was the very first performance that was still called 'Think happy thoughts' at the time.

Touching stories

It worked like the fire brigade. The packages were ordered quite a lot, it turned out to be a great idea and a lot of people were made happy with it. We have received many touching stories that brought us to tears ourselves. When after a few years the juice seemed out, we put Happlify aside for a while. It turned out not to be a profitable project in the long run and -unfortunately- the chimney had to burn. If I ever win the lotto, I will immediately start sending gold bags in boxes again. Or... when we find another way!

The problem remained

Over the years I noticed that the need for feel good, small happiness and simplification remains. We live in a great time in which everything seems to be possible and allowed. You can start a business from scratch, right at home with a smartphone. We don't know a second later when something happens on the other side of the world. Our lives take place online much more often than we want and the information flow has become MEGA large. We often become paralyzed by the amount and imposed social pressure that has shifted from offline to online.

Two jobs, because two cars, several vacations, a fat mortgage and a lot of stuff. A world in which a lot happens, the media that often only seems to want to show the misery. Too much fake news, too much social media, too many obligations, too much worries… far too much of everything.

The challenge

As a feel-good addict and random act of kindness video collector, you can't do anything for long. My need turns out to be MEGA BIG to help people connect , to make happy and te surprise . How nice would it be if you were regularly reminded how to become happy in a (relatively) simple way? Through good music, hidden cheerful nightlife tips, fun DIY ideas, an experience, sweet video, nice action, beautiful book, feel-good presents, humor and everything positive, free and happy?!

Isn't that already done? Flow, Happinez, countless books… that just exists? Yes and that's fine right?! Those are wonderful magazines that we like to read ourselves. One is just a bit more paper and DIY focused and the other a bit more spiritual. Happlify is digital for the time being and uses completely different angles.

With Happlify, we're going to create a community that I hope can reach as many people as possible who want to wonder by being inspired, laughing and (re)discovering the little things that make you happy.

Everyone happy? That would be nice, but that's never possible. So if the above appeals to you: join us ! Are you not ready (yet)? Free to leave. You're not tied to anything.

How do you join?

You don't have to do much for that and it's without obligation. First, you can stay up to date by subscribing to our Happy thoughts newsletter . With this you will be the very first to receive free happiness in your mailbox and you will not miss anything. You can also follow Happlify on Instagram and facebook . That's all.

Do you already know my book?

In September 2021 we launched it Happlify your life book , published by Nijgh & van Ditmar. With this happiness book you get all the ins & outs about happiness and how you can easily grow it yourself step by step. In this way you collect a personal happiness document and you form your own happiness manual for life with scribbles, photos, quotes and lists.

Happlify your life

Happiness is multiplied when shared

Look, that's also possible! Because what makes you happy, might make someone else very happy too. So, do you have something you want to tell about and can you turn it into an interesting (original) blog post? Then take Contact with us. Even if you are a blogger or entrepreneur and would like to propose a guest blog: let us know ! Happiness multiplies when shared 

Mariko Naber

Author - Mariko Naber
Mariko is the happy brain behind Happlify. Together with partner Mark she runs Sell your stuff online, branding agency Loaded ink BNO and Atelier Naber . She loves feel good, random acts of kindness, meatballs, chocolate mousse, family time, zee, piña colada, sugar & spice and everything nice 💛

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