The HEMA branch in Ommen has started a heartwarming initiative to combat loneliness: 'In je eendje'. The concept is simple but effective: guests who are open to a chat place a rubber duck on their table. Dignaal invites others to join in for a conversation, which lowers the threshold for social contact. ( rtnl )
Loneliness: a life problem
Loneliness is an increasing problem in our society. People, young and old, feel isolated and need human contact. Initiatives such as 'In je eendje' offer an accessible way to get in touch with others and can have a positive impact on the well-being of individuals.
How does it work?
The principle is simple: upon entering the HEMA restaurant, guests can pick up a rubber duck and place it on their table. This duck acts as a sign that the person is open to company. Visitors who see this can decide to join in for a conversation. In this way, social interactions arise in a natural and informal way.
Why rubber duck?
Using a rubber duck is playful and accessible. The cheerful symbol attracts attention and makes it easy for others to understand that someone is open to contact. Moreover, it breaks through the traditional social barrier, which makes people more likely to start a conversation.
Potential for national rollout
Given the success and simplicity of this initiative, it would be great if HEMA would roll out this concept nationwide. By making rubber ducks available in all their restaurants, they could make a significant contribution to reducing loneliness in the Netherlands. It would be a great step towards a more connected empathic society.
Join us and make a difference
Next time you visit a HEMA restaurant and are open to conversation, grab a rubber duck and place it on your table. Or, if you see someone with a duck on the table, don't hesitate to join them and have a chat. Together we can combat familiarity and make new friends.
Conclusion
The 'In je eendje' initiative of HEMA Ommen is a great example of how a simple idea can make a big difference. Let's hope that this concept will be followed throughout the country, so that we can work together towards a society in which no one has to feel lonely.
Call to action
Do you have experience with the 'In je een' initiative or do you know similar projects? Share your stories and ideas with us in the comments below. Together we can gain inspiration and contribute to a more connected society.
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